Thailand’s beauty retail trade was undergoing an omnichannel transformation to fulfill the evolving needs and expectations of customers. Puppachat highlighted the development of King Power’s offline-to-online beauty and life-style retailer Firster. “Anti-ageing used to begin out after 25 however now it’s starting as early as 20. They have a extremely open mind about things like Botox, so they want that in their skin care to permit them to just go for Botox each six months as an alternative of every three months,” said Sismey.
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